Sunday Cats are made from real fruit juice. If they thaw out they can be refrozen without harm. Sunday Cats are different from most ice pops because they are shelf-stable and can stay in the pantry till you put them in the freezer to use. Most of us would call them ice pops, ice poles or freezer pops. We’d suggest the company consider an AquaBall packaging with a more neutral appeal. Our only concern is that as children reach mid-elementary school years some of these graphics may stop them from wanting AquaBall included with their lunch. Our 7 year old taster enjoyed all the flavors but voted Berry Frost her favorite. Strawberry Lemonade features Disney Princesses. AquaBall is kosher certified (OU).īerry Frost features Frozen characters on the bottle.įruit Punch features Mickey Mouse and friends. It is sweetened with a no-calorie, plant-based sweetener, stevia. This is a good size to include with school lunch or to take in the car.ĪquaBall comes in 4 flavors and each is fortified with vitamin C, B6 (pyridoxine), B3 (niacin) and B5 (pantothenic acid). Getting enough fluids daily is important for all children, but when kids drink enough water they drink fewer sweetened drinks, are adequately hydrated, and less likely to gain weight during childhood.ĪquaBall is a naturally flavored, no calorie, water drink packaged in 10-ounce BPA-free bottles. Some don’t measure up and some become staples in our kitchen. “AquaBall is directly responsive to this need for children, and we plan to increase our offerings for this and other age groups.We love to try new foods. “Health and wellness awareness has increased significantly, resulting in growing demand for beverages with little or no calories and natural ingredients,” Greco said. The category is projected to grow by 7% each year through 2021 driven by the rising prevalence of childhood obesity attributed to sugary drinks and food. The children’s bottled water market has been expanding in recent years with a lot more room for growth, according to Zenith International. The brand is currently available in four flavors (fruit punch, grape, strawberry lemonade, and berry) and sold in major grocery and convenience channels including Food Lion, 7-Eleven, Albertsons, HEB, Safeway, and Stop&Shop. Heading into the summer, we will continue to spend to promote AquaBall at our retailers and in our key markets," Greco said. “We have maintained gross margin in the high thirties, and we continue to work on making cost improvements to our packaging. The company also redesigned its packaging to allow entrance into the convenience store channel by making a slimmed down version of its rounded bottle, along with a wider mouth opening making it easier for kids to open, drink, and hold. The company repositioned itself last year with a new flavored water formulation for AquaBall and a bottling partnership with Niagara Bottling which enabled the company to remove preservatives through the use of a hot fill process. “As a result, our sales volumes and velocity continue to grow by double-digit percentages far outstripping that of other children's beverages." 2016: Transitional year “Our distribution network continues to grow and, with it, our retail presence,” True Drinks CEO, James Greco, said. The company said its target audience includes children, young adults, and their guardians. The distribution expansion came after True Drinks raised $3.6m in March 2017 to help extend its reach into mainstream grocery and convenience store channels, the company said.ĪquaBall is a vitamin-enhanced, zero-calorie, fruit-flavored water intended as a healthy alternative to sugar-sweetened drinks in the children’s beverage market.
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